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Barolo made with a home winemaking kit

Kit with powdered Barolo

Barolo made with a home winemaking kit

Amazon wine proposes boxes of “make your own” Barolo, Valpolicella, Italian Chardonnay … with the instructions on how to vinify, bottle and label

 Kit with powdered Barolo

Kit with powdered Barolo

One might think that it’s a joke, but its not: go and see for yourselves! Typing Amazon wine and then writing Barolo in the search window a page opens up, with in first position – up top on the right- the box with all that is necessary to produce at home 9 bottles of Barolo, together with the instructions. The procedure takes 4 weeks and costs 44,58 $ with a discount if you order 3 boxes. For the benefit of ecologically aware the advert says: all the grapes are 100% OGM free. Just is case it was that that harms you!

Reading down the page there are very prestigious bottles such as Marchesi di Barolo, Mascarello, Pio Cesare, Conterno … unawares that they are in the prime positions together with Barolo in powder. This Piemontese denomination is the most loved in USA among the Italian wines, so it is not surprising that it has been chosen to launch the “make your own” system and that soon they will continue with Brunello, Chianti and Amarone.

The European Commissioni s fighting against the incorrect use of the names of Italian de nomination and surely will succeed in its intent, but in the meantime we must listen to this alarm bell. On the one side it is worrying to see freeze-dried wine a sit it were powdered soup. Wine treated as if it were something that can be manipulated chemically with no damage for the consumer, in fact with a definite cost saving.

On the other side there is the possibility of industrial developments of the same procedure which the wineries, who

Barolo wine

Barolo wine

instead of exporting wine by the litre export a few sacks of powdered wine: distinct saving in transport and storage costs, less risks of deterioration because of temperature changes or because of the passing of time … and here’s for you Valpolicella!

And what do you think? Are you made indignant by powdered Barolo, also considering the sacrifices and the work involved for those who want to make Barolo in the best of ways?

Read for you by Donatella Cinelli Colombini

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