British Fizz: Her Majesty's Spumate
While the English producers are still looking for a name of their bubbly the Americans have already named it horribly: British Fizz
British Fizz ….. sounds awful and make you think of fizzy hair. Then there are the FIZZ drinks, blended with lemon and soda. We all know Gin Fizz
So after thinking about this for a long time the sparkling wine producers could have chosen a name to give dignity to the bottle instead of a name used previously for the effervescence of soda.
Mamma mia, and to think that the English bubbles are very expensive. Fizz what?
Not very convincing, in fact I would say the opposite of any marketing logic, it the way that the term has been chosen. This story is told in a nice article on The Drinks Business. It seems that it all started with the wine list at the Jones Wood pub in New York, this was photographed and posted on Twitter on the 5th of January. The list itemized 6 British Fizz followed by 11 Champagne and sparkling wines among which a Lambrusco. After this incident Bob Lindo chairman of the British association of producers UKVA declare to want to register the name FIZZ so that it becomes the name of the English appellation of sparkling wines produced with the metodo classico. In fact the project is fuller one as there would be then 3 English DOP regions:
Wine from Great Britain.
The Duchess of Cornwall, president of the UKVA commented Bob Lindo’s issue with a regal and British line <<new name needs to be found to better describe English sparkling wine>> suggesting a better and more representative name. A few days later however while the controversies were all over the press, the previous names seemed much more suitable than FIZZ. Particularly the term “Britagne” combining Britannia and Champagne.
Fizz is a reductive name, practically a caricature for bottles that on the other hand have great ambitions.
On April 20th last year, in Paris, in the Juveniles restaurant, the British writer, Matthew Jukes organized a blind tasting of Champagne and English bubbles with taster from both nations and Her Majesties bottles won two categories out of three.
The English practically speechless defined this result <<a historic event>> and in fact the challenge was nota n easy one: Nyetimber 2009 from West Sussex won against a Billecart-Salmon Grand Cru Champagne and a Gusborne Rosé 2011 won over a NV Ayala Rosé Majeur Champagne.