For women wine is not for home
Karen Casagrande
The fair sex prefer an aperitif out of the home (67%) while men are more stay-at-home (47%) this distinguishes wine consumption between men and women.
The survey carried out during Vinitaly 2013 on a 3.000 visitors of the fair, portrays the different attitudes between male and female wine lovers. 44% of men are habitual drinkers and do so at home, while women prefer a less frequent consumption ( 42% drink wine 3 volte a week) and out of the home.
The frequency of wine consumption growth with age and both genders concentrate their drinking during the weekend (75%). Women especially like to taste a nice glass of wine as an aperitif, for dinner, or even after dinner but in more convivial situations.
Women between 35 and 44 years of age are less “spend thrifty” and more careful of wine and food matching, but they compete with men I their wine
Donne del vino in action
knowledge. Male consumers, of this age, are more often daily consumers.
As time passes both men and women tend to prefer the home, a glass of wine for dinner and daily consumption.
To conclude, if it is true that wine is still a subject “for men” because larger volumes destined to the stronger sex, it is however the women who haul the consumption in new wine markets and who are saving consumption in the old ones.
Read for you by Donatella Cinelli Colombini