Italian’s wine tourism Super Tuscany
All lists put Tuscany as first wine destination in Italy but Travellers’ Choice Award 2012 and Wayn Award 2013 consider it 1st in the world
Read for you by Donatella Cinelli Colombini
Huffington Post 2013 and USA Today 2014 put it respectively in 6th and 7thposition in the world. HoweverTuscany seems to be among the “historic” wine destinations, the one that has best resisted the attacks of the new destinations such asOkanaganValley inBritish Columbia and Maipo inChile. One must notice at this point how areas such as Champagne andAlsace have practically disappeared from such list from the world over while in reality they receive enormous amounts of tourists. Such a circumstance seems to indicate that the search for something new and not for masses, a tendency that penalizes
destinations which are too crowded or commoditized.
Tuscany offers, at very high levels 4 things that a wine tourist most appreciates: landscapes, culture, good food and great wines. The network of hotels, country inns and restaurants of good or excellent level is capillary and widespread in many of the Tuscan large and small cities of art. The large number of concerts and cultural events, the famous people, the possibility of doing shopping in the Gucci, Prada, Cavalli outlets … make a difference and assure Tuscany a decidedly strong position.
In 2014 the vineyards in Langhe in Piedmont were inserted among the world heritage site by Unesco, an acknowledgment that in 20004 was given also to the Val d’Orcia in Tuscany, so an area that includes the Brunello di Montalcino region. For the Barolo area this is an incentive to the development of wine tourism coinciding with the opening of many new hotels built in the wine areas renovating historic buildings. The Italian wine lovers have already perceived the novelty putting the Langhe in prime position as wine destination in the survey carried out by WineNews for Vinitaly 2014. In order the preferred destinations were: Langhe, Chianti, Franciacorta, Alto Adige, Montalcino, Valpolicella.