The 10 trends in 2014 regarding wine according to The Drinks Business
Millennials, wines from new territories, environmentalism, Chardonnay, direct line between producers and consumers, wine bloggers …this is 2014 seen from the UK
Read for you by Donatella Cinelli Colombini
On line The Drink Business is one of the best observations points for wine in the whole world: it supplies lists of all kinds, it has an immense database, it collects opinions, it awards prizes. Her you can find some of the most diverse things from the anti-Putin beer because of the law regarding homosexuality, to the news of a winery in New Zealand called Villa Maria buying new vineyards.
It has a daily newsletter which reaches 20.000 professional readers all over the world and a web site with1,2 million unique visitors per year. In other words without doubt they are opinion makers to be listened too carefully.
For this the 10 trends in the wine world for 2014 indicated by The Drinks Business must be considered not just regarding the UK but as global phenomena.
1. Discovering new wine regions around the world. The important brands will always be strongest but the desire for new wines increases, from area such as Hungary, Turkey or Basilicata.
2. The Millennials are tend-setters in the world of wine. A new way of consuming wine which unites conviviality to the discovery of a culture of the nation which produces that wine.
3. No more excess productions. There will be a substantial equilibrium between supply and demand, where the European nations will see consumption decreasing while in USA, China and in other great nations that are discovering wine the consumption will increase.
4. Sustainability will be more and more important; consumers will demand that environmental and social criteria be respected in the production of wine.
5. Great success for the most elegant Chardonnay coming form cool areas, first among all Australia.
6. Communicate, communicate, communicate … direct line with the consumers through social networks where wine is a great protagonist.
7. The wall between world of wine production and the consumers and the wine makers will have to accompany their bottles up to the final consume talking to them in supermarkets and online.
8. China will slow down in its orders for luxury wines but their interest for wine will continue winning over new sections of the population.
9. Laws and taxes on wine will continue to increase. Bans on publicity, restrictions regarding the exhibition on shelves but mostly increases in price coming form the Inland Revenue will hit real hard
10. The gap between stores where wine is consumed and those where it is sold will always be thinner with hybrid forms of in and off trade