What is virtual is not always true
A short film on YouTube to show how social media help you to be more popular, even through lies. Is this true also for hotels and country inns?
Seen for you by Bonella Ciacci
A few days ago I came across an article online by Internazionale which talks about a short film which is greatly clicked on YouTube (7 million visualizations up to today). The director Shaun Higton tells the story of a man that lives a sad life, who gets even sadder looking at the photos of his friends on Facebook, who seem to live idyllic lives. So he begins to pretend, taking misleading photos and posting comments which tell the opposite of what is really happening. For example when with his car he gets to the top of a hill near the city, and then in his jogging gear he takes a photo of himself pretending to have just done a long but satisfying run.
From here the consideration: how much is the online reputation important for companies? And more importantly for hotels, and restaurants, who must respect, among the main requirements of the guests, their appearance and what the promise to give to the guests? For example at the end of May An article that appeared in many newspapers among which also La Stampa, regarding an inquiry by the Antitrust on the ratings in the famous website TripAdvisor. In fact there are rumours , and certainties, that many, too many , of the revies pubblished without any control or filter be “piloted”. Be it that one wants to emphasize a restaurant
or hotel because there are “willing reviewers who get rapaid with favours” or soemone wanting to damage a hotel or country inn because a reveging ex employee, opening an account is as easy as can be. Now it will be the Antitrust who will verify, and maybe they will find a way so that restaurateurs and hoteliers can be protected.
There are those on the other hand who increase their online reputation by
creating a website where the images make their hotel resemble a corner in Paradise. An article in 2012 on NanoPress Viaggi shows us the minute work done by the web site Oyster, who has checked websites, photographs and hotels halfway around the world (mainly South and North America), revealing the harsh reality. Swimming pools that on the website seem enormous but in reality are little more than a paddling pool, rooms as small as a train cabin which appear spacious and welcoming, and lots more.
Of course not always is it so. Sometimes the surprises can be most pleasant…At Fattoria del Colle belonging to
Donatella Cinelli Colombini I have been able to personally note that it is possible to surprise a guest in a positive way. I organize events and deal with weddings that are to take place on the estate, and many foreign couplet choose us online, when they arrive they always say that they did not expert it to be so beautiful and spacious. It is really nice to surprise in a positive way, but maybe we could do more, to increase booking? It has been demonstrated that a good online reputation helps to sell more.
The best way to destroy falsities online, while waiting for a control instrument that protects the operators without damaging the freedom of speech of the clients, I feel is to concentrate on your strong points those in you favour, without ever disappointing those who come to stay, and increasing the positive word-of-mouth.