THE GIFTS OF WINE TOURISM TO ITALIAN WINE
Women, followers and themed hotels. These are the gifts that wine tourism can give to Italian wineries and which can greatly increase the business
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For the second time I have been invited to the Divinea Wine Tech Symposium this year in Milan in mid-November. My contribution focused on what wine tourism can give to Italian wine and here I explain the 3 “gifts” of wine hospitality to the wine business.
THE GIFTS OF WINE TOURISM TO WINE: FEMALE PROFESSIONALS AND CONSUMERS
The wine incoming has contributed to the growth of interest in wine among the fairer sex. In reality it is not a new thing, 80% of the world’s wine is bought by women and these above all are bottles for daily consumption. 55% of habitual Italian wine consumers are women. But the recent novelty is the leading role that ladies are also assuming in the premium and super premium segment, a circumstance that also derives from the growth in the female percentage among the visitors to the cellars.