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Io cerco la Titina Tag


Two stories from Montalcino, one about the Farmacia Salvioni that starts in 1499 and one about La Tita that tells of post war times, first in UK and then in the Brunello gardens, and a dedicated aftershave, il dopobarba della Tita


Roberto and Fabio Salvioni in their pharmacy in Montalcino

Roberto and Fabio Salvioni in their pharmacy in Montalcino

by Donatella Cinelli Colombini

What binds theses two stories that tell of the true spirit of the Brunello town, is the Dopobarba della Tita (Tita’s aftershave) that the Farmacia Salvioni has created among its cosmetic production range, as it has been done for centuries in the old dispensaries, to dedicate it to their most faithful client.

It seems like something normal but instead the story contains an old and noble tale.



The Farmacia Salvioni is in the old market square in Montalcino next to the Loggia, where vases, copper objects, vegetables, chicken and grains were sold.

Farmacia Salvioni in Montalcino: Dopobarba della Tita (Tita’s aftershave)

Farmacia Salvioni in Montalcino: Dopobarba della Tita (Tita’s aftershave)

In 1499 in those 4 rooms used still today, Paolo Dei and Giacomo Marzuoli <<ilcinenses aromatarios in civitate ilcinea>>, were apothecaries, in other words pharmacists.

At the beginning of the 17th century the dispensary in the square changes hands it goes from the Tinelli family to the Angelini family and is active in the production of therapeutic preparations and of spices to cook with: pepper, almonds, isinglass …  but also cakes such as pan pepato, copate and biricoccoli.

At the beginning of the 18th century the pharmacy changes hands several times until it is donated to the Ospedale di S. Maria della Croce who entrusts it to the young pharmacist Clemente Santi who later became the owner. The beautiful bronze mortar dated 1751 and with the coat of arms of S. Maria della Croce, still today proudly on show comes from that period.

In 1814 in the pharmacy we find his grandson, he too called Clemente Santi, with a degree in pharmacy from the University of Pisa where Giorgio Santi teaches natural history and has a fantastic reputation. Clemente was intellectual, very dynamic and with historic-artistic interests as well as agricultural ones, corresponds with the Accademia dei Georgofili, collaborates with the Giornale Agrario Toscano and can be considered one of the “founders” of the Brunello wine and of the Biondi Santi family.