An alliance that promises great things becomes a test bench to re-launch tourism by focusing on low cost flights and on food and wine attractions
If it works, and we all hope so, it will prove that wine is really the locomotive of the Italian tourism recovery especially in the inland areas and in the low season months.
The Ryanair and Prosecco alliance aims to use online communication on art, gastronomy, shopping, outdoor sports and of course wine, to restart the flows directed to Treviso and the surrounding area. The project started in September and will last until the end of November, involving 11 countries: Italy, France, Belgium, Spain, Ireland, United Kingdom, Germany, Israel, Poland, Denmark and Latvia.
PROSECCO RYANAIR TO RELAUNCH TOURISM IN VENETO
The marketing strategy to bring tourists to Veneto passes through attractive “calls to action”, content, e-mails and links to pages dedicated to Treviso and its surroundings, including articles in the “Try Somewhere New” platform connected to the Ryanair website which has over 600 million visits a year. An articulated mechanism of social and traditional communication that can count on an endless database of customers who will be offered to book flight and stay in an area rich in culture and food and wine pleasures with Prosecco as a world-famous “testimonial”.
WINE, GASTRONOMY, CULTURE, OUTDOOR SPORTS AS A PROPOSAL TO TRAVELERS FROM 11 COUNTRIES
The collaboration between the Municipal Administration of Treviso, the Consortium for the Protection of Prosecco DOC and Ryanair focuses on the Antonio Canova airport which, before Covid, had a transit of 3.2 million travellers and is now almost deserted.
However, the project does not only concern the municipality of Treviso but has the ambition to reactivate the autumn flows on all 9 provinces of the Prosecco denomination: from the Dolomites, to the Upper Adriatic from the Karst to the Euganean Hills.