Vincenzo Russo Tag

DIVERSIFYING WINE EXPERIENCES: PRICE AND TARGET 12

The definition of the new wine tourism experiences and their prices takes place within January because the tourist activities “are first sold and then produced”

 

by Donatella Cinelli Colombini

Wine experiences must be presented on the web site, to the press, on portals and to agencies by February, before the start of the season, even though fairs such as BIT in Milan or ITB in Berlin are suspended.

The wine tourism experiences by cellars must be declined with different prices and targets such as:

• groups and families,
• wine tourists,
• lovers of food and wine,
• great experts or VIPs eager for exclusive moments.

The profile of the visitors to the winery can help the construction of the tourist proposals by orienting them, for example, on the culture if the visitors are mainly women and on sport if the prevalence is male.

 

DIVERSIFY PROPOSALS BY PRICE AND TARGET

Obviously, the creation of more sophisticated experiences also corresponds to a different cost that goes up to around € 100, in Italy, for the “premium” proposals that often involve the wine maker . The segmentation of proposals and prices is very present in American wineries that reach peaks of 6,000 Dollars per person for truly exclusive experiences. In principle, the demand and the price of the activities in the cellar have grown in all wine-growing areas around the world during the past two years.

All production companies can create unique and exciting tourist proposals, starting from their own characterizing elements.