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Vincenzo Russo Tag

Why the cork makes wine sell in USA

Over half of the wine sold in the USA is chosen quickly, without too much expertise, in food stores and if it has cork it is preferred

cork-screw cap-other closure effect

by Donatella Cinelli Colombini

How does the US consumer choose wine? In the world’s largest market, 70% of wine purchases take place without the help of specialist staff. About half of the wine is sold in grocery stores. This percentage would rise to 70% if it were not for a dozen states, the marketing of alcohol is separate from that of food. For example in New York City the wonderful eataly shop had to build a separate area to sell Barolo, Chianti and grappa.



the sound of cork

In the USA wine in bottle represents 90% of the total while that in can or in brik is a marginal part.
Most customers choose quickly and without great skills. For this reason, the purchasing decision is oriented, in a decisive way, by the visible characteristics of the wine such as the price or the closing.


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