Why the cork makes wine sell in USA
Over half of the wine sold in the USA is chosen quickly, without too much expertise, in food stores and if it has cork it is preferred
cork-screw cap-other closure effect
by Donatella Cinelli Colombini
How does the US consumer choose wine? In the world’s largest market, 70% of wine purchases take place without the help of specialist staff. About half of the wine is sold in grocery stores. This percentage would rise to 70% if it were not for a dozen states, the marketing of alcohol is separate from that of food. For example in New York City the wonderful eataly shop had to build a separate area to sell Barolo, Chianti and grappa.
IN USA MOST OF THE FAST-BOUGHT WINE IS SOLD TOGETHER WITH FOOD
the sound of cork
In the USA wine in bottle represents 90% of the total while that in can or in brik is a marginal part.
Most customers choose quickly and without great skills. For this reason, the purchasing decision is oriented, in a decisive way, by the visible characteristics of the wine such as the price or the closing.