Women prefer blue, purple and green but not brown or gray. Men are attracted to blue, green and black, but avoid purple brown and orange.
Psychology of Design: Colour and wine labels
Lets go back to the subject of messages given by colours so as to continue on the subject of wine packaging, started a while back
Below you will find an explanation regarding colours so that we may try to understand which are most apt for each type of wine
PURPLE: This expresses sadness. It must be used sparingly
BLUE: is a cold colour that expresses elegance and seduction but also solidity and because of this is chosen by many banks. It refers to an aristocratic and elite culture which is well associated with traditionally made wines produced in historic locations such as castles, villas or medieval hamlets. Better still if the wine as a male target.