WINE TOURISM IN WINERIES AROUND THE WORLD
wine tourism at Casato Prime Donne in Montalcino.
GEISENHEIM UNIVERSITY IN GERMANY INTERVIEWED 1,310 WINERIES IN 47 COUNTRIES, PROVIDING A PICTURE OF WINE TOURISM AROUND THE WORLD
By Donatella Cinelli Colombini, winetourism, Fattoria del Colle in Trequanda, Casato Prime Donne Montalcino
The 2025 “Global Wine Tourism Report” has been commissioned by top-level clients, including the UN Tourism Organization, the OIV – International Organization of Vine and Wine, the Great Wine Capitals Global Network (GWC), and WineTourism.com. The scope is also vast, encompassing the entire world, with 1,310 wineries interviewed in 47 countries, but with a particular focus on Europe, which accounts for 70% of the sample, with Italy in a dominant position (17%).
PERHAPS TOO MANY EXPECTATIONS FOR THE WINE TOURISM BUSINESS
Wineries are showing strong interest worldwide: two out of three wineries report that wine tourism is profitable or very profitable. This type of tourism generates approximately a quarter of their total revenues. This percentage is likely higher in North America and smaller in Europe.