Do you trust TripAdvisor?
Federalberghi attacks TripAdvisor, pointing out the reviews for 2013 and 2014 for a hotel shut in 2007 and not only
Are reviews on web portals true? This doubt has been around for several years and has recently been confirmed by an American research centre called Gartner, where they have discovered that 10-14 % of opinions published by TripAdvisor are false. These circumstances have convinced the Antitrust to open a case – after Expedia and Booking – also for TripAdvisor, with the hypothesis that they don’t do enough to avoid inaccurate reviews.
Some of the positive reviews come from the managers of hotels and restaurants who want to climb higher in the ratings, on the other side, regarding criticism, there are vindictive actions from clients to whom certain complaints had been made, breakages, noise, hidden consumptions…. It goes without saying that the great influence of TripAdvisor on the choices for holidays pushes some towards an incorrect use, and so the managers of the portal must check better. One tourist out of three considers the reviews on TripAdvisor, straight after considering the price, the element upon which to base their choice.
29 million users per month, 35 million reviews… a colossus without competitors in the world who bases its influence on the credibility of the reviews and so on their uninterested and objective character.
For this reason TripAdvisor should be very careful regarding false reviews and on the contrary Ferderalberghi shows us two reviews from 2013 and 20143 for the Hotel Regency in Rome, which has been closed since 2007.
I too have had such a horrible episode. Last spring I read a review from a gentleman from Sinalunga who said he had celebrated at Fattoria del Colle his son’s First Communion, and that he had not been well treated. I am surprised because at Fattoria del Colle we had had no such events since the previous year, and the clients from the previous year had all been very enthusiastic about their experience with us. Shortly after I discover
that in the TripAdvisor page for our restaurant there was another review, practically identical but where the reviewer was talking about the First Communion of his daughter. Here I came to understand that it was a case of a little “revenge” from an ex employee, because to get the gender of ones child wrong is impossible even in the most distracted parent. I refer the incident to the managers of TripAdvisor where they reply that they do not consider it necessary to remove the two false reviews.
But if the reviews that are so clumsily and evidently false are not removed, how can one believe the true ones?