Chianti, Montepulciano Barbera Italian wine on Twitter
Research carried out by Almawave regarding 7,8 million tweets during the month of October 2013 has pointed out the most mentioned wines together with the 14 key words for other subjects
Read for you by Donatella Cinelli Colombini
The order of the most “tweeted” goes: Chianti 18%, Montepulciano 9%, Barbera 8%, Prosecco 5%, Brunello 4% and Barolo 3%. This list has received a very funny post from Intravino, which I suggest you read and to which I would like to add a couple of comments.
In 2009 the Società Dante Alighieri carried out a survey regarding the Italian words most known in the European Union, what resulted were terms for things to eat : Pizza, cappuccino, spaghetti and espresso. The word Chianti resulted in being the better known wine going strong especially in Luxemburg and in Belgium.
It is also known, although there has been no recent update, that the word Chianti is among the 10 better known in US together with pizza and mafia and before Papa. So the Almawave survey does not surprise also because of the 130 million bottles sold around the world. I find on the other hand very positive the ranking of Brunello in 6th and Montalcino in 10th position with its 7-9 million bottles per year. A drop in the sea compared to Prosecco but with evocative abilities because Brunello has inside the idea of Italy that loves nature, the territory and the traditions but is also able to transform them in to the future including the younger generations, and is able to compete at the highest levels with the best wines in the world just a sit does in high fashion.
The information that emerges from the Almawave survey is varied and curious:
first of all the subjects treated: sport (especially football and the Roma team), tourism and politics. Most of the conversations are in English and then in Italian. Among the monuments the winner is the Colosseum and among the seaside locations Capri. The most tweeted city is Rome, followed by Milan and surprisingly in third position Assisi which beats even Venice and Florence.