If you want to sell wine in USA this is the map
California alone consumes 18% of the wine but it also produces it, Florida and New York have a quota of the market of about 8% each
Read for you by Donatella Cinelli Colombini
The commercial area of the Atlantic coast is definitely the strongest for wine consumption, because next to the big apple there is New Jersey with 4,5% of share of the market, Massachusetts (3,9%)and Virginia (2,9%) which is the state with bigger growth (Corriere Vinicolo 17 June 2013 ).
The first 10 states, for wine business, are worth 61% of the USA market which means 189 million cases.
The rules for selling alcoholic products are varied but on the whole there is a national antitrust ruling which prohibits, to those importing, to also be a distributor or retailer.
Then there is the monopoly present in 18 states: Pennsylvania, New Hampshire, Mississippi, Utah, Wyoming, Georgia, Michigan, Nevada, New Jersey…. . and even cities such as Las Vegas and Atlanta (Leonardo LoCascio for Assoenologi 2011).
In some states it is prohibited to sell wine in stores with multiple licenses such as supermarkets. For example from Eataly in New York there are no wines that are sold in the wine store next door.
Other restrictions regard the discounts and the extension of payments.
The largest problem is however the internal competition, three quarters f the wine sold in USA is made there, and 90%of it is Californian.