Okanagan Canada beats Bordeaux on wine tourism
Read for you by Donatella Cinelli Colombini
The list of “wine destinations” most appreciated by wine tourists arrives from a very authoritative source: The Huffington Post, the online information colossus founded in 2005 by Arianna Huffington, which, in a short time has become one of the most clicked web sites in the world, in fact number one according to Technorati. The figures are impressive: 50 million visitors and 6 million comments per month. Many have had article published by the Huffington Post; Barack Obama, Hillary Clinton, Michael Moore, Madonna. Since 2012 there has also been an Italian edition, in collaboration with the Gruppo Espresso, with Lucia Annunziata as director.
After this introduction it is impossible to underestimate the importance of the Huffington Post leader board regarding the 10 most appreciated wine regions, even though it does surprise somewhat, here it is:
1 – Okanagan Valley, British Columbia Canada
2 – Bordeaux, France
3 – Finger Lakes, New York
4 – Mendoza, Argentina
5 – Willamette Valley, Oregon
6 – Tuscany, Italy
7 – Cape Town, South Africa
8 – Napa and Sonoma, California
9 – Barcelona, Spain
10 – Yarra Valley, Australia
Maybe it is because of the first effects of global warming, which has taken vineyards more towards the North, but in truth to think that the first wine destination is in Canada, near Vancouver, is quite strange. What is most strange is to see this region beat Bordeaux with its Chateaux, the cities of art, the restaurants, the oysters … In third position Finger Lake in the state of New York, an area which looks towards the
Ontario Lake just like the Canadian wine regions are on the other side of the Niagara Falls. In other words we can say that these new wine territories have made an impression and are moving the horizon towards the North.
Our beautiful Tuscany and the area of Barcelona with its Cava wineries seem to be the survivors after an earthquake which takes to the top it seems practically only new wine territories such as Mendoza in Argentina, Cape region in South Africa, Willamette Valley in Oregon or Yarra Valley in Australia.
An earthquake, which should make those who think that just tradition and excellent wines are enough to guarantee success in wine tourism, reflect. It is not so! The tourist is an unfaithful lover always attracted by novelties. Even the wine tourist is not immune to this rule. In fact he is among those who is mostly online so he sees the new destinations maybe even before a tourist attracted by art or the seaside. It is an open challenge and if Italy wants to win it must work hard and straight away beginning with the famous tourism site www.italia.it where wine has just one sole page.
Before closing a great thank you to “WineNews” who, with their usual diligence have reported to us.