The 2013 list of best wine brands around the world
Pavie, Angelus, Pétrus, this is the world podium of wineries with the best commercial performances in 2013 according to Liv Ex
Read for you by Donatella Cinelli Colombini
Pavie barrels
This is the wine market for luxury bottles, the Liv Ex pare web site resembles that of a stock Exchange broker where at the top runs a script with the bottle quotations, dream bottles as if they were holdings. Fantastic! You see move across the screen Petrus 2009 at 12.343£, Lautor 2000 at 7.050, Margaux 1996 at 4.150 and Sassicaia 2010 at a modest 1.033 Pounds…basically supermarket prices!
As they do every year Liv Ex Power 100 proposes the list of the strongest brands, those that get greatest ratings that increase in price and in value in the most breathtaking way. An Olympus dominated by wines from Bordeaux where the first Italian is Masseto in 33rd position. This year the calculating system for the list changed and it has favoured the “second row” wines bringing up top Pavie, in second position Angelus and only in third Pétrus. 9 wineries from Bordeaux in the first 9 positions followed by the Australian Penfolds and Chapoutier from the Cotes du Rhone.
As the Italian blog “I numeri del vino” correctly informs, one must remember that Liv Ex is the effluxion of a British trader, or rather a merchant of luxury wines, and it suffers the effects of this circumstance. However there is an
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important opening on the dream bottle market. The revolution in the 2013 list depends on the bad progress of the great boom in 2010-11 that was set off by the Chinese market. This market situation hit hard especially the Premiers cru classé and so we see Haut Brion in 5th position, Mouton Rothschild in 7th, Margaux in 9th and Lafite believe it or not in 18th.
Mouton Rothschild 1990
The furthest leap forward has been made by Pape Clement who jumps up 93 positions in a year and then Eglise Clinet that was in 61st last year and now is in 6th.
The Italians are in the backloads but there are 4 wineries from Bolgheri (Masseto, Ornellaia, Sassicaia, and Macchiole) plus Tignanello and tow from Piedmont Giacosa and Giacomo Conterno