These are the “Most Admired Wine Brands” in the world
On the podium Concha y Toro, Torres and Penfolds which means Chile, Spain and Australia, the first of Italians is Antinori in 32nd position
Concha y Toro - Barrio
This is the list of top brands in the wine world, as per “Drinks International”, the English magazine that periodically publishes lists of the wineries and the people that count. In reading we can be aided by Wine News’s acute comments.
Here are the winners: first, for the third consecutive year Concha y Toro from Chile with its 20 million cases. Followed by the colossal Spanish wine producer Torres. Bronze medal for Penfolds, those that produce the most famous Shiraz in the world, part of the Australian Treasury Wine Estates.
The French shine, but not too much, with Michel Chapoutier in fourth position and the LVMH group in sixth. This is surprising mostly because of the super power of the multinational luxury corporation belonging to Bernard Arnault, who boasts an income of 23 billion Euros and seems to have the intention of becoming the monopoly of the Champagne labels that count. It is surprising also because in 5th position is Cloudy Bay, a brand with wines which can also be affordable and who has the merit of having spread around the world the distinctive stile of the wine New Zealand wines Evidently it is this that creates admiration rather than luxury, in fact the Domaine de la Romanée-Conti are in 10th position.
But what is admiration? It’s an intangible principle, a barometer with which the wine industry measures its main players.
It is not easy to under stand and so it is at length explained in the prefix. The
Antinori-winery-in -Bargino-
amounts are important, but not only these. Worldwide admiration is obtained through professionalism and is not obtained through sponsoring sporting events. “Drinks International” have created a panel of experts (among which personalities such as Dan Jago, director of the wine sector for UK Tesco and Stephen Rannekleiv, executive director & analyst for Rabobank) who have been asked to vote 6 brands among those better known living importance to the improvements in quality that have been carried out and to the ability to represent their territory. In other words the quality of the wine and great volumes are not sufficient to become a leader because what counts is mostly what a winery gives the wine world. How can we object?
Read for you by Donatella Cinelli Colombini