WALTER MASSA USES TALKING CLOSURES
A cork that talks about the wine and guarantees the consumer that there is no counterfeiting. It is called Guala and they wines by Walter Massa are the first to use it in Europe
Walter Massa closures that talk about the wine and certify the bottle
by Donatella Cinelli Colombini
Walter Massa is a brave and genial wine maker who brought Timorasso back to life in the 70’s. Bringing success to his winery and to a whole region, the Colli Tortonesi, a small corner of land in Piedmont squeezed between Monferrato and Oltrepò.
WALTER MASSA, FATHER OF THE TIMORASSO, AND HIS NEW CHALLENGE
Now Massa launches a new adventure: the 2018 vintage of his wines will have a Guala screw top closure with NFC technologies- Thanks to these closures the consumers of Derthona Costa del Vento, Derthona Montecitorio and Derthona Sterpi will receive on their mobile information regarding the vineyards, the grapes and the production system of each bottle together with tasting notes and the opinions of wine critics.
The Guala screw top is a “high technology” closure that certifies also the authenticity of the wine thanks to the block chain system that connects the identification code of each bottle to a platform where it gets verified.
Guala Closures: winner of the Worldstar Award for e-WAK
GUALA THE SCREW TOP CLOSURE THAT TALKS ABOUT THE WINE AND GUARANTEES FOR IT
The Guala Closures Group has supplied this revolutionary closure to wineries such as Seppeltsfield in the Barossa Valley and to the Californian Böen as well as to the spirit in the UK, William Grant & Sons.
A very courageous step by Walter Massa of this screw cap together with the virtual storytelling that is much appreciated by the consumers. Buyers desire more and more to connect the experience in the glass to a story that charms and enriches with knowledge.
THE SCREW TOP CHOICE ACCORDING TO WALTER MASSA
Guala NFC new technology for wine closures
To this one must add the more technical considerations that Walter Massa has synthesized in a declaration to The Drinks Business << I would like the attention and the respect that I apply to the running of the vineyard, with less impact on the environment as possible, and the care and attention given in the cellar during fermentation, ageing, and bottling …not be polluted by abnormal aromas and that the wines’ soundness not suffer alterations. The aluminium closure, completely neural, guarantees a perfect protection and preservation at length>>.