Climate, more value and less volume, Brexit, China, Eastern Europe and Asia. But let’s look at the lists of British wines to discover the new trends
The colossus of Wine Intelligence marketing surveys, excellently commented by the Italian WineMeridian, takes stock of the 5 elements that are changing the wine sector. I’ve added some comments.
CHANGE OF THE CLIMATE
The vineyards go north and go to the mountains. Everything becomes excessive: heat, typhoons, fires, floods…. But in spite of this, the number of good harvests and the quality of the wines is constantly growing also in the historical areas.