Women, followers and themed hotels. These are the gifts that wine tourism can give to Italian wineries and which can greatly increase the business
For the second time I have been invited to the Divinea Wine Tech Symposium this year in Milan in mid-November. My contribution focused on what wine tourism can give to Italian wine and here I explain the 3 “gifts” of wine hospitality to the wine business.
THE GIFTS OF WINE TOURISM TO WINE: FEMALE PROFESSIONALS AND CONSUMERS
The wine incoming has contributed to the growth of interest in wine among the fairer sex. In reality it is not a new thing, 80% of the world’s wine is bought by women and these above all are bottles for daily consumption. 55% of habitual Italian wine consumers are women. But the recent novelty is the leading role that ladies are also assuming in the premium and super premium segment, a circumstance that also derives from the growth in the female percentage among the visitors to the cellars.