Houston places Brunello sky high
A tasting of 41 Montalcino wineries in Houston – Texas attracts operators from hundreds of kilometres and even from other states
The USA are now the largest Brunello market, even larger than Italy. They absorb 25% of the total production, which means one bottle of Brunello very four. If we consider that most of the wine sold in Montalcino is sold to foreign tourists Italy goes below this quota and become the second market. It seems strange but that is how it is!
For this reason the first important tasting of the new Brunello 2008 takes place in the USA even before the Benvenuto Brunello kermess in Montalcino.
Every year the presentation in the USA takes place in New York and in another key city. This year for the first time we are in Texas, and it’s a success.
Don’t think of cowboys and cattle, here there is true richness, petrol, an industry bound to electronics, here is found the best hospital in the world and the largest university if the States. A less formal lifestyle and dress style but, many dollars…everything is big, exaggeratedly big!
The Brunello tasting location is a structure used for banquets, with a large hall and a smaller one for the two seminars held by Kevin Zraly a wine expert and tutor for wine courses of international fame.
At the beginning, myself and Stefano Campatelli,director of
the Consorzio del Brunello, are very tense. It is our first time here and I have wanted the tasting inTexas with all my heart, and so my reputation is at stake. Although, with the passing of the hours, we become euphoric: things are going really well, the buyers arrive from large distribution companies, operators have travelled 4 hours to get here, the producers and their distributors are happy.
The seminars go well too, Zraly is able to get a message across that there is not one Brunello but many Brunello with styles and prices which differ but all of very high quality so that every consumer can find his or her favourite. And its true, in the tasting hall there are exceptional wines which convince restaurateurs and buyers to increase the number of Brunello in their portfolio. Good because here there is a public that can afford them, the Brunello team has once again succeeded in keeping up the Montalcino and Italian producers’ name.
Seen for you by Donatella Cinelli Colombini