Our Brunello talks Chinese
Having ones company brochure in Chinese is something new and very different from the usual brochure in English or German to which we are more accustomed. It makes us feel less provincial. It is only a sensation but it gives courage, in a moment where the future seems to be without certainties, being able to looks toward China with good commercial possibilities is definitely a relief.
And now Violante (the Cinellicolombini Jr) export manager for Asia gets almond shaped eyes. She has accepted the request made by our importer and has created a brochure with text in Chinese and images which are apt for that market: the historic halls of the villa at Fattoria del Colle, the works of contemporary art in the Sangiovese Brunello vineyards …. Most of all, on the front page the team of all girls at the Casato Prime Donne winery in Montalcino. There is also the French consultant winemaker Valérie Lavigne. The contrast between the very Tuscan images of stone walls, cypress trees, and sweet hills of the Val d’Orcia with Chinese characters and the text is a strong one, but all considered it appears new and pleasant.