Social Vignerons the best new 2015 wine blog
Socialvignerons is an icon in viral wine talking; it comes from New Zealand and from a winemaker with a degree from the University of Bordeaux: Julien Miquel
Julien Miquel
By Donatella Cinelli Colombini Brunello Casato Prime Donne
Julien Miguel began as a “Flying winemaker” and for 10 years has worked for Chateau Margaux and Kangaroo Island in southern Australia, Sonoma County, Ribera del Duero, Toscana, Margaret River, Toro in Spain … then he decided to change his rapport with wine and to become a communicator. He cared for the publishing of Wine-searcher. com, the most clicked wine portal in the world for 6 years. This took him to New Zealand, a wonderful place where he has literally settled.
Social-Vignerons
In December 2014 he decided to set off on his own and launched a blog called socialvignerons.com, six months later he wins the 2015 Best New Wine Blog , prize awarded by the Wine Blogs Awards. And he deserves it.
In the home page one finds the number of followers: Twitter 216.000, Facebook 13.500, Instagram 20.000, LinkedIn 5.600. Are you convinced about the ability of this genius in social wine? About his blog Julien says <<My Online & Social Media Reputation Enhancement Program empowers individuals, as well as organizations and brands around the alcoholic beverage industry to take control of their online presence and start engaging with the community, generating value for all>>.
Socialvignerons
And in fact the home page opens with the motto <<the world of wine’s got talent>> Wonderful!
Checking the page ABOUT US there is a brief explanation, SocialVignerons produces contents but it also gives space to those who have something to say about wine, there is just one rule: what is written must be useful to those reading. The analysis of the menu is another lesson. The contents are very brief, separated by titles all interconnected to help research. Wine education starts from the bottom line, it is not necessary to be a sommelier and many diagrams are used…….In fact info grams are the first subject of the menus, then there are the interviews (few but very good) to top personalities such as the new Master of Wine Rebecca Gibb and a section called wineporn that regards wine images just like food porn regards photos of food. And this is where the second lessons comes in: open 
with me the section that regards home wine racks and you will understand how photos and news should be published online.
A real revolution: on the web it does not matter how important the news is for those who are communicating, but it is necessary that it be important for those reading. Viral contents start from this principle. It’s so easy! And Julien shows us his tweets regarding every single bit of news…if this is not a lesson on web marketing, what is?
Crumbs, from tomorrow I will try too!