Tuscany wins in export by renewing the wine fairs
700 million Euro in 2012 with + 6,8% during the first 9 months for exports of Tuscan wines, a success built ton missions abroad and a new way of organizing fairs
Read for you by Donatella Cinelli Colombini
Very positive comments for the Tuscan wine exports where the DOCG and DOC wines have opened the way with +9,6% built especially through the expeditions to the USA. The stars and stripes wine lovers are among the major Tuscan wine estimators, these Tuscan wines in the States have proven a well deserved + 14% , this is market where in fact the most investments for events and tastings have been done by the Consorzi and by the Regione Toscana.
The amministrazione regionale – Toscanapromozione – has organized the first true wine fair of the new millennium: Buy Wine at the Fortezza da basso in Florence where the producers met operators through an innovative method of making offer and demand meet. 10.000 exhibitors and 30.000 operators took part at the event.
Every winery present declare previously its characteristics and for which markets they were looking for contacts. The foreign operators did the same thing with reference to the wines they wished to import. Thanks to an
electronic elaboration of this information the wine producer received the list of most useful contacts and a series of appointments that allowed him to optimize time in so being able to concentrate only on concrete business opportunities.
Finally a modern way of organizing fairs, where electronics are put to use for business instead of the useless investment in stands and embellishments, where now all the effort can be put into contacts and tastings
The second part of the Toscanapromozione program also went very well; this involved the buyers visiting the Chianti, Vino Nobile di Montepulciano, Morellino di Scansano, and Brunello di Montalcino wine territories. The foreign operators were divided into small groups and visited wineries, tasted wines and local cuisine, in so entering more deeply into the spirit of the Tuscan wine territories. More contact with the wineries and more business that surpassed our highest expectations.