What are wine buyers looking for? Brunello!
The 2015 wish list for the International wine market includes Brunello 2010 and Bordeaux en primeur
By Donatella Cinelli Colombini
Wine Searcher, the largest commercial wine showroom with bottles from 38,000 international stores, has interviewed some large fans of the wine market to find out which bottles they are hoping to get in the new year . Obviously the “en primeur” from Bordeaux hold a privileged position. These sales will take place in april and should re-launch this appellation , after the renewed interest shown by consumers in these bottles.
But Brunello is also in the dreams of the great worldwide buyers such as Zachys. Its vice president Andrew McMurray actually says<<it is one of the best young Brunello I have ever tasted and I am expecting the critics’ indications before choosing which to buy>>. He is not alone in waiting for the now mythical 2010 vintage from Montalcino: Joss Fowler from Fine & Rare in London says<< the demand for the best Italian wines is always great and increasing, in particularly for Brunello>>.
There are several trends going on: the dispute between global and local, so among producers who stand out with excellent wines, but very particular, and the globalization of the market that ends up making everyone drink the same things.
There are the shop owners in Hong Kong who have finally understood the importance of a secure journey and a proper conservation of wine in temperature controlled storerooms but they are having trouble with too many fraud bottles on the Chinese market, so they are doing their best to certify their bottles. Then there is the dilemma about calories in wine to be stated on the label , this is in the UK has created great controversy because not everyone considers it useful.
So, we will have a 2015 full of solicitations and changes, that for those of us here in Montalcino might become very very thrilling.