Winery hotel, where the cellar is
In Stockholm the first hotel with barrels in the reception, it is called Winery Hotel and proposes weekends with wine just like a real winery
By Donatella Cinelli Colombini, Brunello, Casato Prime Donne
Wine tourism success can be measured also with the increase of wineries everywhere, such as the Winery Hotel. Last year saw the revelation of the “urban winery” with grapes arriving in crates in the middle of London and wine lovers paying to take part in the choosing of the grapes. Then the vineyard on a skyscraper in New York and a few months ago we saw the images of the domestic winery with wine making apparatus in the lounge. So competition is always stronger for the real wineries.
The last novelty is the Winery Hotel in Stockholm <<Sweden’s first combined urban winery and boutique hotel. This is in fact in Sweden, a nation where the climate has been up until now too cold to cultivate vines and so there are no wineries. But maybe it is because of this that the proposal of a winery hotel, where you can see the production process of wine and then taste it, can result in being incredibly attractive. In fact the invitation is << follow the freshly-picked grapes’ journey from barrel to bottle>> … and finishes with the sentence: increase your wine knowledge.






Donatella Cinelli Colombini




















