Barolo's Vietti winery sold: the importance of wine myths
The sale of the Vietti winery has surprised experts and wine lovers all over the world. What would happen if en even more famous winery changed owner?

Barolo-Giacomo-Conterno
By Donatella Cinelli Colombini, Brunello, Casato Prime Donne
Everything began in March 2015 when the winery Gigi Rosso sold a 9 hectare property with woodland for truffles and 5 hectares of Vineyard among which the Airone Vineyard one of the most beautiful in Serralunga d’Alba. The declared amount of 7 million Euros seems sufficient to put off every neighbour; instead one comes forward and buys. It is Roberto Conterno owner of the cantina Giacomo Conterno.
This price makes the cost of vineyards all over the Langhe increase and it seems to block the market because those selling ask for astronomical amounts. A worrying subject that often I have been asked about during meetings with Piedmont producers <<these prices are absurd, much superior to the revenue of the vineyards, how can we grow in this situation? >>

Vietti- sold- new-and-old-owners
in July 2016 the Poderi Luigi Einaudi, estate founded in 1897 in Dogliani announces the acquisition of 9 hectares of vineyards among which 4 of Barolo. The amount has not been divulged but rumours say around 6 million Euro.
Practically at the same time another bomb, that shakes wine lovers and experts all over the world and increases again quotations: the Vietti winery for 60 or maybe 70 million Euro.













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