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For Wine Tourism The winner is…..

For Wine Tourism The winner is…..

Drinks International awards the best 8 Visitor centres in wine Worldwide On the podium South African Portuguese, Chilean and Spanish Wineries, only Zonin for Italy

Read for you by Donatella Cinelli Colombini

Bodega Gonzàles Byass

Bodega Gonzàles Byass

A jury reunited in London by Drinks International including: Nicky Forrest, director of PR company Phipps, Ian Harris, chief executive of the Wine & Spirit Education Trust, Emma Roberts, director of PR company Eviva, Hannah Silverman, communications and PR executive with Wine Australia, Christian Davis, editor, Drinks International, chose an international array of wineries putting particular attention on the educational aspect of the winery visit and the food and sport and even theatrical experiences which accompany the introduction to the wine world The South African bowls  all the other  right over as do those wineries that have enormous resources and structures.

Spier Wine Farm

Spier Wine Farm

Here are the winners of the 8 categories

Best Visitor Centre -WinnerViu Manent Chile this is probably the less convincing choice

The judges particularly liked the horse element with or without a chariot along 37 km of vineyards there is also a wine school for young wine lovers, shopping of local handicraft, typical food ad obviously guided tours and tastings. Nothing out of this world except for the horses as there are even the stables.

The Yeatman

The Yeatman

Most Innovative Tourism Experience WinnerVal Du Charron Wines. The South African producer, based in Wellington, transforms its cellar into a theatre with catwalks and actors during the winter to educate and entertain visitors. The Masseria di Altemura belonging to Gianni Zonin, in Salento, gets a silver medal and is the only representative of Italian wine tourism

Best Educational Experience WinnerMonte Da Ravasqueira (Sociedade Agulola D Diniz) The Portuguese estate runs a series of programs to educate and inform in a pleasant and unassuming way.

La Motte

La Motte

Best Food & Wine Matching Experience Winner La Motte  In this case I confirm the jury’s opinion I ate wonderfully in the estate restaurant Very focused with a lot of thought and detail. There is a cookbook and good use of social media. It belongs to the rich and powerful Rupert family together with other splendid estates such as Ormarins and the famous Rupert and Rothschild’s Frederickburg.

Best Wine Event Winner Spier Wine Farm still in South Africa. The winery has a great tourism organization if we consider that tours to the vineyard are with segways, the cellar is equipped with 2 restaurants, and there is a hotel and a conference room. The judges liked the concept of the Spier Secret Festival and the ‘secret courtyard’ in central Cape Town, open for three months. Spier is connected to Moyo just out of Stellenbosch a large park with a restaurant in the middle which simulates an African camp, with camp fires and Zulu dancing

 Best Accommodation WinnerThe Yeatman in Portugal – vinotherapy en suite in front of a wonderful view over Porto and luxury private pools with panorama.

Monte Da RavasqueiraSociedade-Agulola-D-Diniz3

Monte Da Ravasqueira

Best Promotional Body Winner – Stellenbosch Wine Routes Representing 152 wine farms, SWR’s aim is to represent the region and its people. In this case again I share the jury’s opinion; the rout is non-industrial   but efficient. The route offers even coach tours in the city centre and to the surrounding vineyards

 

Best Digital & Social Media WinnerBodega González Byass an enormous Spanish industrial group that has enormous activity on social media. The Facebook page for Tipo Pepe, the best known winery of the group has 35.000 followers.