Future trends in wine: bloggers, women, young people and biological cultivation
The use of printed paper, guide books included, will decrease because of the web. Organic wines will sell well, as will those that are excellent and those that are fun.
Violante, Donatella's daughter with a chef in Alberta, Canada
Never have there been so many changes in such a short time. Let’s expect a massive increase in sales in wines that respect the environment. The forecast by the Wine Institute divulged by WineNews reveals that the USA wine lovers prefer wines that are environmentally friendly in 34% of cases, a percentage which can also increase if the interviewee is a restaurateur or wine shop owner. Gabriele Micozzi, Marketing professor at Luiss and at the Università Politecnica in the Marche (still form WineNews), confirms these trends on markets where there will be a major expansion in the future: China, Russia and Brazil. Evidently there are some distinctions to be made, in China red wines that are very “sweet”, in Russia the more alcoholic and structured whites, while in Brazil the more refined “fun beverages”. However everywhere the biological –organic segment will sell very well.
Lots of novelties regarding the sales channels too, with a further increase in
Times Square in New York
importance of the department stores and of e-commerce. But the real changes are arriving for the opinion makers; we must expert a real decrease in the written guide books and in general for anything printed. During the next 3 years it will be the bloggers who will direct the market.
Women and young people, who make up the targets that are up and coming among wine consumers, are looking for bottles which are opposites: on one side the quality excellence and on the other fun beverages which do not cost too much but however always with a nice story behind them.
Read for you by Donatella Cinelli Colombini