Siena online beats Florence, with its Palio, wine and Saints
In the trip section of Google searches for the word Siena beat Firenze. But in e-commerce wine dominates all with tuscany wine and tuscany wine tours
Siena-Duomo-the sky's door
Read for you by Donatella Cinelli Colombini
The keywords that are most searched regard hotels and apartments or trip instructions. Information regarding things to be seen also attract the online reader with the Duomo in one of the first positions thanks to its historiated flooring, the largest in the world, and also thanks to the recent opening to the public of its lofts – la porta del cielo – from where it is possible to admire the inside of the cathedral. In the midst of words that are really connected to the city appears the car Fiat Grand Siena that in 2013, thanks to a publicity campaign created an authentic increase in interest regarding this name especially in Brazil and Argentina.
On the social media the major source of interest is Twitter and the dominating subject is Palio with contrasting sentiments. It is in fact known that the historic horse race provokes
Fiat-Grand-Siena-2013-
heated reactions: animal lovers would like to have it abolished while on the other side is the impassioned defence of traditions by the Contrade and the Siena population.
The survey permitted Alberto Peruzzini from Toscanapromozione to study the regional tourism. The US visitors are those who come over in larger numbers followed by the Germans and the Chinese. The guests from Germany though are those who stay more nights in Tuscany. The Chinese and Koreans the nationalities on the increase.
The Provincia di Siena has increased its tourism regardless of the crisis keeping good figures even on the Italian market. One thing makes me smile; I see some evident huge differences between the data given by the Provincial statistics office and the data supplied by the Regione Toscana, where the latter are probably wrong. The city of Siena, which I know well as I have been tourism advisor for 10 years, has mostly hotel rooms, quite the contrary to the rest of the province where there are many country inns which make the non-hotel stays beat the at the hotel stays .
Now for the e-commerce to discover the wine that dominates the scene of online sales in Tuscany: 21,3% tuscany wine, 22,69 3% tuscany wine tours written in different ways. The other words often searched for spas and leather. But undoubtedly wine is what attracts most. The survey presented by Confesercenti Siena together with Poste Italiane had one more surprise when they examined those looking up Toscana and Siena on the web. First among all as always the Americans but with different percentages: 31% for Toscana and even 64% for the word Siena, city which seems to have a completely English speaking public: 15% UK, 55,7% Canada and 4,73% Australia.