Sound Tourism in the cities or in the vineyards?
After Central Park in NY in Padova too they use sound for transforming a tour into an enlightening experience. Why not do it in wine producing areas
For the moment the application of Sound Tourism regards only cities (Siena, New York, Toronto, San Paolo, Padova) but it can also be successful in the countryside, in fact it might enrich the visits to high quality wine regions, with experts and producers living explanations, music, sounds of the harvest and even different animal sounds from different times of day and different months of the year. The tour full of emotions and information so as to become an unrepeatable moment.
Sight, taste, smell are the basis of wine tourism, but why not use sound also? Technology is useful for tourism. In 2014 internet communication on mobile devices will beat that on regular computers. Already now 4 billion people own a mobile phone and the increase in use of the phone to access internet is amazing. During the first three months of 2011 In Italy it had increate by 34% compare to the same period f the previous year and there is an evident connection between the use of smart phones (20 million appliances) and access to internet.
So this is the new tourism. A sector which need to communicate with its clients so as to get them to know every destination in terms of what is on offer (attractions and services), prices and “dreams” such as landscapes, personalities, situations….… which all are part of the myth of a place like Fellini for Rimini and Biondi Santi, Ferragamo, the Beatle Paul Mc Cartney for Montalcino. Yes because our tourist is out hunting for new experiences and not for places to see. The web is the instrument he uses to find travel solutions, events and appointments which are to transform his trip into something unique. And technology can change his wishes into reality!
This is Sound Tourism I-Padova where the “i” stands for I – pod, mp3 player, smart phones, etc. The project is illustrated
in a periodical regarding tourism studies, directed by Francesco di Cesare, who supplies in each edition, reflections which are extremely innovative. The project was born in Padova in 2006 and in the following years it has been extended to other places in the same province. The confirmation about its validity comes from the amount of downloads, so the amount of times the audio file has been downloaded from the Turismo di Padova web site. Few until 2008 and then always more with peaks of up to 4000 per month. This is the future, technology, territory and storytelling ….
Those who think that the Basilica di Sant’Antonio in Padova or the Gattamelata statue by Donatello are fine but not Brunello or Barolo, are wrong! It is exactly the contrary, the excellent wine regions are those that are more apt for a tourism based on sound, evoking, are less chaotic, and multisensory.
Read for you by Donatella Cinelli Colombini