The Italian wine seen by Wine Spectator
During Wine2Wine 2019 the senior editor of Wine Spectator Bruce Sanderson tasted with young people and showed how his readers perceive our wines
The tasting with 9 exponents of the new generations of Italian wine– among them my daughter Violante Gardini, Bernardino Sani and Dominga Cotarella- took place in the most multi-ethnic and social area of Veronafiere, the reign of Stevie Kim and VinitalyInternational. This is an environment that inspires creativity, with its painted ceilings, trendy interior design… But young people were very much “in the role” with little lightness and much determination. In front of them, Bruce Sanderson, one of the world’s most popular wine gurus, tastes Burgundy, Piedmont and Tuscany for Wine Spectator and, in my opinion, tastes the best!
WINE2WINE IN VERONA TO DISCOVER HOW READERS OF THE WINE SPECTATOR SEE ITALIAN WINE
It takes place in Verona, during Wine2Wine, the workshop on the most important wine business in Italy and to present Opera Wine the tasting that every year precedes Vinitaly.
An opportunity therefore to reveal the results of the Wine Spectator survey on its readers. Here are the best treats, inviting you to read the rest in Alessandro Regoli’s WineNews.
The survey among the readers of Wine Spectator, reveals the opinions of a target of wine lovers that are qualified and, presumably , above all, wealthy. Brunello is the most loved wine by those over 50 (48%) while Barolo is the favorite wine for wine lovers under 30 (24%).
ITALY WINS OVER FRANCE FOR THE DIVERSITY AND GOOD VALUE FOR PRICE
Among the wine regions of the old world, surprisingly Italy beats France in the readers’ choices, an overwhelming victory of 59% against 26%. This is very significant because the readers of Wine Spectator are not the American average, they are the opinion makers and especially the segment of the population that influences the consumption of premium and luxury wines.
So, it seems like the variety/diversity (74%) and the price quality ratio (67%) are the winning weapons of the bottles of our country.
ITALIAN BOTTLES ARE ESPECIALLY POPULAR WITH YOUNG WINE LOVERS
Consequently the predilection for Italy is strong especially among young people under 30 years (61%) who reveal themselves as very oriented on expensive wines: more than 50% of them are willing to spend over 50$ per bottle.
Among women, wine is clearly the preferred beverage (96%) and almost half of it is based on bottles with a price between 26 and 50$. The wines loved by the fairer sex are white and sparkling and chosen mainly on the basis of the vines. It seems though that men are probably more willing to address the reds with a particular attention to the name of the producer.