Where is wine consumed most around the world: in China, USA and Africa
Here is the list of consuming nations: France, USA, Italy, Germany and China but with Italy rapidly decreasing at -6% compared to last year, plus the African novelty
Read for you by Donatella Cinelli Colombini
Italy , because of the economic crisis which reduces the purchasing power, goes rapidly down the line of the consuming nations. Here is the list edited by WineMonitor by Nomisma: first France with 36,6 million hectolitres, followed by the US (29 million hectolitres), Italy with 22,6, Germany 20 and China 17,8 million hectolitres. Next to this list it is a good idea to position another from Mediobanca with the markets where consumption is increasing and here we see China in the lead with +15% followed by USA 8,2%, UK 6,5% and Russia 5,6%.
But the surprise come s from Africa. Shall the Dark Continent be the future market for Italian wines? For the moment the figures are very small: 534 million dollars in wine imports from Italy in 2012 and wine consumption concentrated in South Africa which is also a producing nation, so let’s not get our hopes up. However as pointed out by Wine News, the Africans with an income superior to 20.000 $ per year are more than the Indians with the same income, so, it is possible to foresee a growth in the size of the middle class of the Dark Continent and an increase in consumption products to be imported.
consumption registered during the past few years has seen sparkling wines get the best results and have an excellent forecast for the future. + 8,5% from now to 2016 for bubbles compared to +5,3% for still wines. This last type of wine has a good forecast for increase for red wines , which will continue to be the most preferred (54%) and rosé, while white wines will only slightly better their present situation. What jumps to the eye are the figures regarding the premium segments which will show +29% while the most economic bottles will show a decidedly more contained increase.