Where is wine consumed most around the world: in China, USA and Africa
Here is the list of consuming nations: France, USA, Italy, Germany and China but with Italy rapidly decreasing at -6% compared to last year, plus the African novelty
Read for you by Donatella Cinelli Colombini
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Italy , because of the economic crisis which reduces the purchasing power, goes rapidly down the line of the consuming nations. Here is the list edited by WineMonitor by Nomisma: first France with 36,6 million hectolitres, followed by the US (29 million hectolitres), Italy with 22,6, Germany 20 and China 17,8 million hectolitres. Next to this list it is a good idea to position another from Mediobanca with the markets where consumption is increasing and here we see China in the lead with +15% followed by USA 8,2%, UK 6,5% and Russia 5,6%.
But the surprise come s from Africa. Shall the Dark Continent be the future market for Italian wines? For the moment the figures are very small: 534 million dollars in wine imports from Italy in 2012 and wine consumption concentrated in South Africa which is also a producing nation, so let’s not get our hopes up. However as pointed out by Wine News, the Africans with an income superior to 20.000 $ per year are more than the Indians with the same income, so, it is possible to foresee a growth in the size of the middle class of the Dark Continent and an increase in consumption products to be imported.
More news arrives from IWSR – International Wine and Spirit Research who has carried out a survey for Vinexpo. The nice increase in wine
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consumption registered during the past few years has seen sparkling wines get the best results and have an excellent forecast for the future. + 8,5% from now to 2016 for bubbles compared to +5,3% for still wines. This last type of wine has a good forecast for increase for red wines , which will continue to be the most preferred (54%) and rosé, while white wines will only slightly better their present situation. What jumps to the eye are the figures regarding the premium segments which will show +29% while the most economic bottles will show a decidedly more contained increase.