Wine searcher: interest in Italian wine grows
In 2018 users of Wine searcher, the portal with the prices of all the wines in the world, have made 151 million searches: 47% on the French and 16% on ours
Wine searcher is a huge portal, based in New Zealand, which brings together the commercial proposals of the best retailers in the world. People that want to know the price of a certain wine can search for it using the name or a picture of a wine label. They will receive the list of prices and shops where to buy it including e-commerce. Then they can give their opinion.
WINE SEARCHER THE PORTAL WITH THE PRICES OF ALL THE WINES OF THE WORLD
The countries where Wine searcher is most used are the United States, from which one third of all wine searches comes, followed by the United Kingdom, China, Hong Kong and France. Note that 30% of the American population does not drink wine while the use of Wine searcher corresponds to 10% of the inhabitants evidencing a strong habit to verify on line their choices or, as Don Kavanagh hypothesizes, an almost obsessive relationship with wine. This is particularly true in Great Britain, where 12% of the total population are users. However the most enthusiastic about Wine-searcher are the people of Hong Kong. In fact, the inhabitants of the former British colony are only 7.5 million people and research on the New Zealand wine portal is equivalent to 80% of them.
INTEREST IN ITALIAN WINES FROM WINE SEARCHER USERS
In 2019 the research of Italian wines, in the immense data base of Wine searcher, has grown by 16.4% while, unfortunately, the offer of retailers has not taken the wake and is still 16.9% of the total of wines listed. Opposite situation for the star and stripe bottles whose proposal has increased to 22.4% while receiving less interest than in the past (14.9%) by users.
The Italian wine that has increased the interest of Wine searcher users was the Brunello of Silvio Nardi estates.
A good news concerns the prices, which have always been the Achilles’ heel of Italian wine, in July the price increase of our bottles exceeded that of Bordeaux.
FRENCH WINE ALWAYS AT THE HEART OF INTEREST BUT ITALY IS JUST BEHIND IT
However, French wine has always dominated the scene, from the creation of Wine searcher portal, twenty years ago, until today: 72 million searches per year that equal 47.9% of the total. But the presence of French wines in the lists of retailers wich present their portfolio on the maxi wine portal, has fallen from 33 to 30%.
In the ranking of the nationalities with the most sought-after bottles, wins France followed by Italy and then by the United States, Spain, Australia, Portugal, Chile, Argentina, Germany and New Zealand.