2023, THE YEAR OF THE NEW WINE TOURISM
Donatella Cinelli Colombini together with Divinea introduces CRM in wine tourism and presents her 4 new Brunello wine tours
INAUGURATION OF THE COLLABORATION BETWEEN DONATELLA CINELLI COLOMBINIAND DIVINEA WINE SUITE
Donatella Cinelli Colombini inaugurates the collaboration with Divinea – WineSuite with 8 wine experiences designed for the new tourist – explorer in search of unique, engaging, authentic moments, that are respectful of nature and local traditions. Strengthened by her profound knowledge of the wine tourism phenomenon, proven by the 5 manuals she has written, Donatella has decided to proceed in two directions: ultra-traditionalism in the experiences of tourists and a lot of innovation in contacts.
CRM AND WINE TOURISM
Hence the wine hospitality in the wineries Casato Prime Donne in Montalcino and Fattoria del Colle in Trequanda will use a CRM system to manage contacts.
For Italian wine tourism it is something new and capable of transforming cellar visitors into customers who continue to buy bottles, even after returning home, through the wine club and proprietary e-commerce.