2023, THE YEAR OF THE NEW WINE TOURISM
Donatella Cinelli Colombini together with Divinea introduces CRM in wine tourism and presents her 4 new Brunello wine tours
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INAUGURATION OF THE COLLABORATION BETWEEN DONATELLA CINELLI COLOMBINIAND DIVINEA WINE SUITE
Donatella Cinelli Colombini inaugurates the collaboration with Divinea – WineSuite with 8 wine experiences designed for the new tourist – explorer in search of unique, engaging, authentic moments, that are respectful of nature and local traditions. Strengthened by her profound knowledge of the wine tourism phenomenon, proven by the 5 manuals she has written, Donatella has decided to proceed in two directions: ultra-traditionalism in the experiences of tourists and a lot of innovation in contacts.
CRM AND WINE TOURISM
Hence the wine hospitality in the wineries Casato Prime Donne in Montalcino and Fattoria del Colle in Trequanda will use a CRM system to manage contacts.
For Italian wine tourism it is something new and capable of transforming cellar visitors into customers who continue to buy bottles, even after returning home, through the wine club and proprietary e-commerce.
CRM – Customer Relationship Management – is in fact a system capable of developing contacts which, in Donatella’s case, start from an archive of about 10,000 names.
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WINERY TOURS 2023 AT CASATO PRIME DONNE MONTALCINO
The four 2023 wine tourism proposals at Casato Prime Donne in Montalcino differ from those normally organized by Italian wineries and are aimed at visitors with a different degree of interest in wine.
For those whom Donatella Cinelli Colombini jokingly calls “accidental wine tourists” who are looking for recreation, nature (the estate is Organic- BIO), local traditions and are now the most numerous target of visitors, there is the “Brunello experience”, an itinerant tasting through the exteriors and interiors of the cellar following panels on local history and contemporary art installations. There is a path with tastings also for the Wine and Music experience where the wines and soundtracks have been chosen by a musician sommelier.
For true “Brunello lovers” there is a guided tour and a vertical tasting of 5 vintages that starts from the barrel tasting and finishes with a great Riserva.
While the very exclusive “Premium” proposal foresees the presence of Donatella Cinelli Colombini in person and focuses on her Brunello IOsonoDonatella produced in a limited edition only in the great vintages. Also, in the Montalcino winery all the experiences are accompanied by typical gastronomic specialties such as pecorino cheese or dried sausage. For more information and to book click here.