HOW THE FINE WINES MARKET IS CHANGING
IS A GENERATIONAL CHANGE ENOUGH TO EXPLAIN THE DECLINE IN INTEREST IN INVESTMENT WINES? WITH THE END OF THE SPECULATIVE BUBBLE, IS IT NECESSARY TO GO BACK TO DRINKING FINE WINES?
Hedonism London cult store for fine wines
By Donatella Cinelli Colombini, winedestination, Fattoria del Colle Trequanda, Casato Prime Donne Montalcino
Fine wines are investment wines, managed like stocks, diamonds, or stamps. They’re wines that aren’t drunk but rather stored in safes to be resold at a higher price. This market is currently experiencing significant difficulties, especially for French wines, which traditionally dominate the market.
THE DRINKS BUSINESS IN SEARCH OF THE DARK EVIL OF FINE WINES
The Drinks Business interviewed some of the leading experts in this sector, first and foremost Liv-ex, a British portal similar to Nasdaq. The latter provides real-time charts, technical analysis, components, and quotes for stocks, while Liv.ex does the same for fine wines. I quote Max Lalondrelle’s exact words: “There’s something fundamentally wrong with the way we sell fine wines right now.”
What is this mistake? Those who buy a wine on reservation and then see it arrive on the market at a lower price get angry and realize that paying in advance isn’t worth it. This is why the speculative system has broken down and investments have fallen.