What do you want to book?

 

Helen McGinn Tag

Those who sell wine don’t know how to use Twitter?

According to Professor Damien Wilson of the Burgundy’s School of Business the commercial sector of wine business uses Twitter as an anti-depressive

 

Damien Wilson.

Damien Wilson.

The term used by the Professor in his interview for “Harpers” Wine and Spirit Trades Review, is definitely strong: Twitter according to him is a << verbal Prozac >> for the consumer. Wilson is the director of the Master of Wine Business and consequently his opinion is one of those that get attention. According to him social media in general and especially Twitter, have a key role in the creation of a rapport with the consumer.