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Helle Poulsen Tesio Tag

WINE TOURISM DOES NOT REGARD ONLY WINE

LANDSCAPES, SPORTS, MONUMENTS AND CITIES OF ART, TYPICAL GASTRONOMY AND OF COURSE WINERIES WITH THE HOPE OF PARTICIPATING IN EXPERIENCES DIFFERENT FROM ALL THOSE HAD BEFORE

Animazione turistica Fattoria del Colle sala che insegna ad ascoltare le vigne

Wine Tourism- Listening to the vineyards- Fattoria del Colle

We have always known that wine is not enough to generate wine tourism flows. We need a suggestive landscape, typical gastronomy and the presence of people with whom we can establish a relationship. More recently, with the exponential increase in tourist wineries (25,000), the most critical element is the proposal of experiences that are too similar to each other. In 96% of wineries, visitors visit the vat room and barrel room with an explanation of the production process followed by a tasting. It is only the size and importance of the latter that varies. This is why Roberta Garibaldi tells us that 66% of visitors think that the experiences in the cellar are all similar and there is a real risk that they will get bored.

But offering different experiences capable of teaching while having fun is possible, Donatella Cinelli Colombini shows us how.

TAILORED EXPERIENCES FOR EVERY TYPE OF WINE TOURIST

Identity, authenticity and diversity are the three key words. Donatella Cinelli Colombini invites you to her wineries at Casato Prime Donne in Montalcino and Fattoria del Colle in the Orcia DOC region to participate in unique and memorable experiences designed for different visitor targets.

Casato Prime Donne Award incubator of TOP young talents

The Casato Prime Donne 2022 Award adds to the previous activities that of incubator for future leaders. Here is the selection for pastry chefs and goldsmiths

 

Cake-for-the-Casato-Prime-Donne-Award-2019-made-by-Rossano-Vinciarelli-World-Champion

Cake-for-the-Casato-Prime-Donne-Award-2019-made-by-Rossano-Vinciarelli-World-Champion

Communicators, goldsmiths, pastry chefs, language and agriculture students under 30 years of age will be involved in the Casato Prime Donne Award by carrying out training experiences, receiving visibility or stimuli capable of motivating them and opening up new professional and human horizons for them.
The project includes collaborations with the University of Siena – Department of Communication Sciences and with two Sienese schools. At the same time, two small competitions are held for the selection of the best young talents in the goldsmith and pastry fields.

 

SELECTION OF THE BEST YOUNG PASTRY CHEF FROM TUSCANY

The best young pastry chef will be chosen by a jury composed of the gastronomy journalist Marzia Morganti, Helle Poulsen Tesio, author of 16 books on Italian cuisine and the chef Doriana Marchi from Fattoria del Colle. To compete, you must be under 30 years of age and have been residing in Tuscany for at least 5 years. You need to create a new cake dedicated to women and send the photo of the cake with the recipe (without the doses of the ingredients) to info@cinellicolombini.it by May 30th  along with some biographical notes. The chosen pastry chef will make the cake (or the cakes) for 80 people which will be served in the occasion of the award giving  ceremony on September 17th. Obviously, the cake will be paid for, the recipe will remain secret (subject to his/her authorization) and the young pastry chef will enjoy national visibility thanks to the photos and the social and traditional communication linked to the prize.