Premio Casato Prime Donne Tag

WHAT TOURISTS DON’T EXPECT AT FATTORIA DEL COLLE (1)

THE SECRET ROOMS AT FATTORIA DEL COLLE WINERY AND THE STORY OF THEIR SURPRISING DISCOVERY. WHY THIS IS A UNIQUE PLACE WHERE HISTORY BECOMES WINE 

Toscana Vin Santo Fattoria_del_Colle_vinsantaia

Toscana Vin Santo Fattoria_del_Colle_vinsantaia

By Donatella Cinelli Colombini, winedestination, Fattoria del Colle Trequanda, Casato Prime Donne Montalcino 

First-time visitors to Fattoria del Colle often say, “It’s beautiful here—I wasn’t expecting this.” They are delighted to find themselves in a genuine, significant place that is nonetheless unpretentious and welcoming. It is a unique setting that moves them, allowing them to experience the Tuscan countryside in all its simplicity as well as its extraordinary, historic beauty.

Yet we are amazed by their amazement. All our communication is completely authentic; we take photos or videos almost every day, and our social media followers see exactly what is going on—without filters, without staging, and without even rearranging objects or furniture. That is simply who we are, and yet tourists are surprised when they arrive. Perhaps we don’t know how to take photos. Or maybe the habit of presenting an idealized image online—better than reality—is so widespread that encountering people like us, who show themselves exactly as they are, comes as a surprise.

SUSTAINABILITY IN WINE

Many wineries are committed to sustainability but few are capable of communicating it because they make ethical choices out of conviction and not out of marketing

 

Sustainability in wine : more real but less communicated - Fattoria del Colle - Tuscany

Sustainability in wine : more real but less communicated – Fattoria del Colle – Tuscany

by Donatella Cinelli Colombini

The situation is reversed but resembles that of Giulio Cesare’s wife, Pompea when her lover, Claudius, entered their home during the celebrations in honour of the goddess Bona. In the divorce process Cesare made no mention of the fact and when asked for a reason he replied that his wife should not even be touched by the suspicion.

Which meant that it was not enough that she was honest but she also had to appear honest.

 

SUSTAINABILITY IN WINE IS REAL BUT LESS COMMUNICATED

As regards to sustainability in wine, the reverse is true. As WineNews rightly titled << Sustainability in wine in Italy: many do it, fewer communicate it well >>. 

                                                                       
Cinelli Colombini
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