Enough of Burgundy red, now we must begin using Brunello red, which is much trendier. So here is the new two tone Fiat 500, grey and Brunello red, for those who wish to be stylish
The Brunello colour
There is an Alfa Romeo in Brunello red and even a Brunello coloured nail gel. In India there is a Brunello red shoe factory with a photo gallery of celebrities wearing them.
So the name Brunello is used often on many types of products, and not only in Italy. But the Fiat 500 Brunello red is a “love mark” , as we learn from Kevin Roberts from Saatchi & Saatchi , because it has a binding with the affection we all have for this small car symbol of the Italian miracle and for the Italian wine that is among the most loved the world over. A double love mark consequently!
Sergio Marchionne and Brunello
Matteo Ascheri, son to my dear friend Cristina and President of the Consorzio del Barolo, will have been most put out. I do understand his disappointment, as it would have been more probable to expect from the Turin factory a Barolo red Fiat 500! But, as quite rightly stated by WineNews the recently departed CEO Sergio Marchionne, to whom we must presumably credit this recent Fiat 500, was a great estimator of the wine from Montalcino. In fact during his participation in Benvenuto Brunello, in 2007, he confessed to have started to drink wine only after he was 40, and that he had been charmed by the wine from Montalcino.