If you believe it you will win
How the belief that you can succeed helps you sell more. Vincenzo Russo explains with neuroscience how a positive attitude increases the chances of success
by Donatella Cinelli Colombini
It has been known for some time in sport as well as in work. If you believe it, you will win.
Who hasn’t seen the coaches talking to the players in the locker room before the match and convincing them that victory is within their reach?
Who hasn’t envied the self-confident colleague who manages to get more results than those who are better than him?
For this, awareness of one’s skills and talent are very important. <<Neuroscience has shown that thinking of being able to do it creates neural connections that produce a synergy of thought by formulating ideas or proposals>> Vincenzo Russo explained to Trebicchieri Economic weekly by Gambero Rosso. << Thinking instead of not succeeding, reduces the thinking activity and enlarges the perception of the problem by pushing the subjects to look for good reasons to give up>>.