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Wine Searcher Tag

Luxury wines: more and more success stories

Shopping for more than 253 billion euro per year for wines that cost more than 100 euro and for 12 billion for dream bottles with prices above 1000 euro

By Donatella Cinelli Colombini

luxury-wines-Screaming-eagle-cabernet-sauvignon

During the past few years the high end wine market has increased. It has gone from 77 billion euro in 1995 to 253 billion euro in 2015 (study by Bain & Company in 2016). At the same time, the index of WS auctions showed an increase of 300% in value.

This sort of increase is worthy of the best bonds on stock exchanges and an evident preference of the richer consumers for finer wines.

Luxury Wine Marketing by Liz Thach and Peter Yeung

<<The luxury wine category contains all that is rare and with beautiful aesthetics >> explained Liz Thach, Master of Wine and professor at the Wine Business Institute di Sonoma, to Wine Searcher <<it supplies a sense of privilege and elegance>> in other words those who can buy exclusive  and expensive bottles feels privileged and this is something that become quite irresistible.

Luxury-wines-La Tache – Romanée Conti

The book Luxury Wine Marketing by Liz Thach and Peter Yeung studies in fact the desirability of a luxury wine and the elements that make it stand out. In fact, while the market proposes a growing number of extremely expensive bottles, the estate information is quite scarce.   This report starts from a database of 8500 wines with a price over $ 100 per bottle, divided per grape variety, region, type and price, and considering the vintages from 2010 to 2016. The main sources used by the authors were Wine Spectator (WS), Wine-Searcher, The Encyclopaedia of Champagne and interviews.

Corks and wine oxidation

Maybe corks are more magical than we thought, and as they change in time they preserve the wine. UC Davis University will study them for 100 years

Cork - Fattoria del Colle infernotto-

Cork – Fattoria del Colle infernotto-

By Donatella Cinelli Colombini, Montalcino, Brunello, Casato Prime Donne

<<An experiment that maybe will last more than life on earth>>commented  W. Blake Gray while talking to Wine searcher about the study going on in the major US agriculture university, the awesome UC Davis from where the majority of great American winemakers come out from.

To carry our an experiment that lasts 100 years is in fact something very difficult to understand in our society based on rapidity and now. It actually quite reminds one of the empiricism of the 18 hundreds, but that might be why it is well suited to a type of closure, that in the XVIII century, was perfected: the closure for glass wine bottles .The experiment starts from a mystery: why the oxygen that penetrates through the cork, one milligram per year, does not oxidize the wine?

cork-and-old bottles

cork-and-old bottles

We might think that it is the sulphur dioxide that gets inserted in the bottle (generally 20-25 milligrams per litre) that protects the wine, but it is in fact the oxygen that uses it up during 5-6 years, and so 10 years and more later there is nothing left to defend the nectar, as explained by professor Andy Waterhouse author of this intrepid research project regarding cork closures and wine oxidation.

                                                                       

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