Brunello wine and it’s conquest of Brazil
A group of the top 32 wine producers from Montalcino, led by the Vice-President of the Consortium Donatella Cinelli Colombini, have been in Sao Paulo, the economic capital of South America , in order to introduce their Brunello wines personally to Brasil.
The wine has been presented to the press and the local wine producers and experts: Banfi, Barbi, Camigliano Canneta, Capanna, Caparzo, Caprili,Castelli – Martinozzi, Castello di Romitorio, Col d’ Orcia, Collemattoni, Corte Pavone, Donatella Cinelli Colombini, Fanti, Gianni Brunelli, Il Poggione, La Gerla, La Magia, Le Chiuse, Mocali, Poggio di Sotto, Poggio il Castellare, Salvioni, Sassodisole, Siro Pacenti, Talenti, Tassi, Tenuta di Collesorbo , Tenute Friggiali and Pietranera, Val di Cava, Verbena, Villa Le Prata, were all represented.
Brazil is country which is a member of the BRIC – it is one of the major countries of the world which is currently experiencing an economic boom – out of the south American countries is one of the only ones which has a strong and influential Italian presence. In the Sao Paulo area alone there are 16,000,000 inhabitants of Italian descent.
Our Brunello wineries were visiting San Paulo with the specific aim of expanding their exports and promoting their own image, which is already very well known and respected in the area. In Brazil, Brunello wine is synonymous with quality, it has great prestige value and is considered to be very exclusive . Many people know the wine well, but never before they had the opportunity to taste and compare so many of the Brunello wines all together at their leisure. And it is precisely attaining the public’s awareness and their personal opinions that these important Tuscan wineries intend to devote their attention to: they will be concentrating on impressing their importers, the sommeliers, the press and the leading public opinions.
The program of this trade mission to Brazil was very intense: it lasted 5 days and as well as promoting the wine it also helped to educate the producers from Montalcino in the details of the Brazilian market ecomony and included a visit to the huge upmarket supermarkets which are major centres of culinary excellence for Brazilain customers with greater spending capacity. The Consorzio del Brunello had never before undertaken a trade missions such as this to Brazil and for this reason, the schedule was very full and was designed to hit all the strategic market segments of Brazil. Two of the tastings have been reserved exclusively for the Sommeliers from Sao Paulo and Campinas, there was one evening with the specialist wine press, one workshop for the importers and one for the retailers, a wine tasting for the Friends Association of Wine and 3 educational seminars with video and data information. The preparation of this trade mission to Brazil has required months of work in order to plan and prepare this detailed program – in collaboration with ICE and Enoteca Italiana – especially in the preparation of the Brochures, Wine tasting information leaflets and the production of the two Videos, which have also been made available in Portuguese.
In the South American countries import taxes multiple the price of bottles of wine tenfold which is why they are perceived by the public as being luxury goods. Because of this it is necessary to ensure that the public perception of the Montalcino wines is that they are of the highest quality as it is important to capture the interest and admiration of the 200,000 super-rich and the middle class who have a large spending capacity and who reside almost entirely in the areas of Sao Paulo and Rio de Janeiro.