The leading wine brand in the world comes from Chile

The leading wine brand in the world comes from Chile

Concha Y Toro, the Chilean winery has beaten all the USA and Australian brand opponents who dominate the ratings by The Drinks Business

By Donatella Cinelli Colombini

 

The list of the top 10 brands in the wine world has been laid out by the British magazine The Drinks Business, which, every week pleases us with a variety of lists: from wine makers to women of International fame. Every time the lists regard the whole world, and in this case the brands taken into consideration are the 200 brands with an “authentically” global distribution. With respect to last year there are two brands by Gallo while the USA giant Blossom Hill is out of the list because positioned 11th. The evaluation criteria are basically three: share of the market owned, growth in the last few years and the future tendencies, the positioning/price especially based on the number of markets where the brand has an important presence in the premium segment. Minor importance is given to longevity, coherence of the brand and how it is eradicated among the consumers.

After a complex mathematical calculation of the parameters the list of the TOP 10 in wine comes out where there are no Italian brands. Ours are too small for the global super poker that be.

10) Lindeman’s Australia

9) Jacob’s Creek Australia
8 ) Beringer USA Treasury Wine Estates
7) Sutter Home USA
6) Yellowtail Australia Casella Wines
5) Barefoot USA Gallo
4) Hardys Australia Accolade Wines
3) Robert Mondavi USA Costellation
2) Gallo Family USA
1) Concha Y Toro Cile

But who are Concha Y Toro who from Santiago in Chile beats the rest in the world ratings? With 10.389 hectares it is the third largest “grape grower” in the world and the second “winery” for volume produced after Gallo (356 million bottles). Concha Y Toro was created in 1883 thanks to Don Melchor de Santiago Concha y Toro from a family of noble Chileans, the Marchesi di Casa Concha. There is also a pinch of Montalcino and Brunello in the success of this colossus of the wine industry because in 1987 thanks to his alliance with the American importer Banfi that Concha y Toro acquired the advanced technologies and the methods which characterized its production.