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Toscana tourism and wine tourism are superstars

Santa_Maria_della_Scala_Siena

Toscana tourism and wine tourism are superstars

Tuscany is the region most sold by USA tour operators and the second most sold region by European, Canadian, Japanese and Australian tour operators

Santa_Maria_della_Scala_Siena

Santa_Maria_della_Scala_Siena

In other words Tuscany, Dante and Michelangelo’s land, once again confirms that it is rich in appeal for foreign visitors coming to Italy and that most of all it is able to satisfy their interests which, looking at the statistics, are in order of importance, art cities, itineraries and wine and food. Three sectors where Tuscany is well ahead.

If we concentrate our attention on the attractiveness of wines, and food we notice that the most interested are the Americans with 34% of preferences, followed straight away by the Australians (33%) and then by the Japanese (12%) the same nationalities of the most numerous tour operators active in commercializing Tuscany. The fame and rich offer of the wine districts in Tuscany – Chianti and Brunello above all – plays a decisive role in this game and creates a “ shop window effect” which also helps the exporting of wines.

It’s worth remembering that Tuscany is the first among wine and food tourist destinations Tripadvisor 2012. To prove the enormous power of this region on the foodies touristic destinations both Censis (44% of preferences) and the web survey by WineNews del 2012 put Tuscany at the top of the main wine tourism destinations.

For this reason it is not surprising that Irpet –istituto toscano di programmazione economica – foresees a vertical growth

FattoriaDelColle-Helle-Poulsen-Tesio-with cookery school students

FattoriaDelColle-Helle-Poulsen-Tesio-with cookery school students

of the impact that tourism has on the regional economy. In 2030 it will rise to 24% of the national gross product from the present 6% becoming the major sectors of this business. Good news for Siena too, which for 2013 will be beaten only by Florence in the requests by visitors.

Read for you by Donatella Cinelli Colombini

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