Women love Brunello
A survey carried out by MontalcinoNews during Benvenuto Brunello confirms women’s preference for great wines to be cellared, the Prime Donne are happy
Brunello 2010 Prime Donne Cinellicolombini
For 60% of women Brunello is associated with the idea of a celebration, it is in other words a touch of class for friends and relatives birthdays (50%) but also for couple dinners (50%) it has become a love generator. Women associate Brunello with eternal youth and prefer it because it can be enjoyed years later for very important occasions. According to women’s pragmatic spirit, Brunello
MontalcinoNews
is a durable good , effectively a brilliant investment, that grows in value and quality in time << More complex and intriguing, is to try and understand why women, in 20% of cases, admire Brunello because it’s a “complicated wine”>> an evaluation which MontalcinoNews explains <<referring to the sophisticated tasting, to the pleasure in complexity and the affinity between Brunello and the imaginary handsome and impossible charmer, who has already seen and tasted everything. >>
Sophie-Liu writes about Brunello
In truth we always knew this; most women are attracted by masculine characters that are with muscle, powerful but harmonious and slightly complicated, so not ordinary. And this regards both human beings and wines. So Brunello is the perfect wine. An article by Lettie Teague published in 2012 in the “ Wall Street Journal” pointed out how women preferred the aromas ( to which they are very alive), they appreciate moderately sweet components while they hate what is bitter. So an aged red wine is the best!
Benvenuto Brunello 2015
This preference confirms a previous analysis. In 2013 Vinitaly had divulged the results of a study regarding women and wine where it resulted that there was more consumption at the weekend and out of the home, so in situations where the great red wines underline the importance of the occasion.
On one thing all studies are in agreement: the more knowledgeable a woman is about wines the more probable it is she loves aged reds.
IT must also be said that 91%of men who appreciate wine find that women who know how to taste wine are sexy (WineNews 2010) so the times when a women was embarrassed to reveal liking a nice glass o wine are over.
PrimeDonne- during the tasting May 2012
To conclude: if men prefer blondes, women prefer reds! Seems like a joke but it is reality, since 2011 when during Vinexpo a survey regarding 10.000 consumers from France USA Great Britain and Japan, left all speechless revealing that 51% of women, and especially young ones, prefer red wine. Casato Prime Donne with its Brunello produced by women. Chosen by a panel of female tasters and destined for lady wine lovers has definitely proven to be a pioneer!