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Wine prices: new information and new protagonists

The Italian economic crisis forces wine producers to export. Here are the average prices of our wines abroad compared to those of the cleverest of the all: the new Zealanders.

In Italy the main sales of wine come through department stores: 571 million litres old in 2011 and 62% of the habitual total acquisition. In the supermarkets business tied to 0,75 lt. bottles is the main business and it has increate by 4,5% compared to a contemporary contraction of bottle sizes which are more economic.
It seem that retail sales are moving in on wine stores while the decrease in amount spent on food by the consumer is beginning to have an effect also on cheaper wines.
The average price of wine in a carton is 1,14€. This is a small sum, practically like mineral water. Wine in a 0,75 lt. bottle increases to 4,28€ but we are still a long way of the amounts that make it remunerative to cultivate vineyards, which is where about ¼ of the price paid by the consumer goes.

The Montalcino pilgrimage to Riga

Identikit of female wine consumers, who they are and what they want

They have modified the importance of aromas, the bottle aesthetics, the styles of shops and they have created a boom in bubbles

Le Donne del vino in action

Young women are a sector of wine consumers in growth and they have begun a sort of revolution forcing producers and sellers to look upon them with respect and with some preoccupation because among their many good aspects there is one defect which is quite worrying: they are unfaithful.

Let’s take a closer look at the new protagonist of the wine market, the female consumers. The prevalence of habitual drinkers in Italy is male, 58% against the 41% of female consumers.
Among the occasional consumers there is equilibrium among the genders.
As if to say: women drink less frequently but maybe in a more careful way as they use wine as a socializing instrument and even as a means of emancipation.
More and more often women choose the wine at the restaurant and taste it before the waiter goes ahead to serve it. Female consumers have stopped being embarrassed, and among the gentlemen, there are even those who find them sexy.

Our Brunello wines and Violante fly to Vilnius in Lithuania

Bertarelli: biotechnologies, sailing, wine and Montalcino

These are the scores for our Brunello wines in the Wine Advocate – 93,92,90

The World of Wine in USA – not exactly as you would expect

Luca Mittica reporting from San Francisco, Las Vegas, includes info on computer expert wine lovers and the shocking spectacle of pigs being slaughtered in public

San Francisco- Evento Banville &Jones 2012

The two days in San Francisco were very productive. I met the manager of the distribution company who came to Casato Prime Donne di Montalcino three weeks ago. It’s strange to be able to meet the same people within a short period of time in different locations on the opposite sides of the world and to be bound together by the same passion for great wines! This event with our local business associates was a very successful meeting, but I have to say was not organised in the same way as in the other cities- it was possibly more ..’Californian’!  It took place in one of the most fashionable restaurants, ‘A16’, and started with the slaughter and preparation of a pig in front of everyone. It was very graphic and very shocking. Also the venue was quite small and a flood of people arrived for the event which proved quite difficult to manage. There were a lot of buyers from San Francisco, distributors from Seattle and managers from a shop called Tolaini di Winnipeg. Our importer Banville & Jones has proved to be an influential organisation, with a success even beyond our expectations.